The Cadillac Lyriq is an all-electric, luxury SUV, heralding Cadillac’s future with its bold, futuristic design, cutting-edge technology, and sustainable performance with a range of over 300 miles on a single charge.
Cadillac was founded in 1902 by Henry Leland, a master mechanic and entrepreneur, making it one of the oldest automobile brands in the world. The brand was named after Antoine de la Mothe Cadillac, the founder of Detroit, Michigan. Since its inception, Cadillac has been a leading innovator in the automotive industry. In its early years, Cadillac pioneered many features that would become standard in vehicles, including full electrical systems, the clashless manual transmission, and steel roof construction. In 1909, General Motors purchased Cadillac, and the brand became GM's luxury division.
Throughout the 20th century, Cadillac continued to solidify its reputation as a maker of luxury vehicles. The brand became synonymous with American opulence, favored by business tycoons and movie stars. During the post-World War II era, Cadillac's tailfin designs became an iconic representation of American automotive design. In the late 20th and early 21st centuries, the brand diversified its lineup with the introduction of SUVs like the Escalade, crossover vehicles, and performance-oriented models under the V-Series sub-brand.
Entering the new era of electric vehicles, Cadillac is once again at the forefront of innovation. As part of General Motors' commitment to an all-electric future, Cadillac is slated to become the leading brand for GM's transition to EVs. The unveiling of the all-electric Lyriq SUV in 2020 marks the beginning of this new chapter in Cadillac's history. By 2030, Cadillac aims to offer an entirely electric vehicle lineup, reinforcing its pioneering legacy while steering towards a sustainable future.