The Maserati Folgore is the brand’s pioneering all-electric line-up, promising to maintain the thrilling performance and luxurious elegance synonymous with Maserati while embracing sustainability and the future of automotive technology.
Maserati is a globally renowned Italian luxury vehicle manufacturer established in Bologna, Italy in 1914 by Alfieri Maserati and his brothers, Ettore, Ernesto, and Bindo. Known for their unique blend of elegance, sportiness, and luxury, Maserati automobiles have always stood out in the automotive world for their performance, style, and the unmistakable roar of their engines. The company initially gained fame for its racing cars, demonstrating its technological prowess on the track before transitioning to produce road cars that would reflect the racing spirit. The brand's emblem, the Trident, was inspired by the Fountain of Neptune in Bologna and symbolizes strength and vigor.
Throughout the years, Maserati has continued to innovate and create vehicles of exceptional quality and performance. With models like the Quattroporte, Ghibli, Levante, MC20, and the GranTurismo, Maserati has offered a diverse range of products each with a distinct character but all sharing the same commitment to luxury and performance. The company's ability to blend Italian craftsmanship with cutting-edge technology is reflected in each vehicle it produces. In recent years, Maserati has also been leaning towards sustainability and announced its plans for electrification and hybridization of its lineup.
Despite facing numerous challenges throughout its history, including changes in ownership and financial crises, Maserati has remained a significant player in the luxury car market. Now a part of Stellantis, the automotive conglomerate, Maserati continues to uphold its tradition of producing sporty luxury cars with an Italian flair. Looking forward, the brand aims to retain its identity as a maker of high-performance, luxurious, and uniquely designed vehicles, while embracing the changes necessitated by the evolving automotive industry and shifting customer preferences. As it moves into the future, Maserati remains committed to its heritage while driving innovation in design, technology, and sustainability.